A new chapter

A community of artists and creatives come together in the LOEWE FW23 precollection campaign featuring ready-to-wear and bags. A new iteration of the ongoing collaboration between LOEWE and Juergen Teller.

A creative cast

Introducing the protagonists of the campaign: actors Takeshi Kitano, Aubrey Plaza, Murray Bartlett, Myha’la Herrold, Ruth Negga and Sonoya Mizuno join musician Dev Hynes, model Xiao Wen Ju, artists Nairy Baghramian and Koo Jeong A and curator Hans Ulrich Obrist.









A humorous and slightly absurd tension












A reductionist spirit

A mix of neat shapes, bold details and sculptural essentiality. Signature bags inspire new designs including the Paseo Satchel and Hammock Hobo mini.