LOEWE presents the holidays

Our 2021 holiday campaign celebrates the gift collection in an electric clash of colour and craft, where high octane neons meet Arts and Crafts-era motifs.

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The campaign story

Through the lens of photographer Tyler Mitchell, we capture the unique character of the festive season with a dynamic cast of real families and playful set design.



Festive themes

In a series of irreverent behind-the-scenes moments, watch our cast explore themes including the soundtrack of the holidays, weird and wonderful family traditions and the fine art of wrapping gifts.

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CELEBRATING THE WEIRDNESS AND WONDER OF THE HOLIDAYS